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Whether you are starting up a new blog or building a landing page for a niche affiliate product, one of the most important things you need to get right is your keyword research.

One of the most popular tools for keyword research is the Wordtracker free keyword suggestion tool. This allows you to enter your base keyword and returns a list of keyword suggestions along with the estimated number of daily searches.

One problem with this tool is that the search estimates are based on results from lesser known search engines rather than major search engines like Google. For more accurate results you could try using Wordtracker’s GTrends tool instead. What this does is come up with a list of keyword suggestion but uses Google Trends to calculate the number of estimated daily searches.

Now you might be thinking that Google Trends doesn’t provide you with the actual number of searches, just a graph of the keyword’s popularity over time. This is true but one thing you can do with Google Trends is to compare the graphs for two or more different keywords. If you have a keyword with a known amount of daily searches then you can use this as a baseline to estimate how many daily searches other keywords get by comparing the height of the lines on the graph.

The good news is that Wordtracker’s GTrends tool automates a lot of this for you. When you search for keyword suggestions you will notice that each suggested keyword has a little graph icon next to it. When you click on this you will get a popup window showing the Google Trends graph for the keyword along the the estimated number of visitors you should expect if you ranked #1 in Google for that keyword and the number of competing pages. The best keywords are those that return under 30,000 competing pages and have enough search volume to get over 100 hits daily.

One downside of Wordtracker’s tool is that you still need to go through and click on the icon for each keyword individually which can still be a time consuming task. Fortunately, software developer Janis Elsts have come up with an easy to use, inexpensive tool called GTrends SE that automates the process even further.

Once you’ve installed GTrends SE and the associated Firefox plugin all you need to do to research and analyse keywords is this:

1. Go to Wordtracker’s GTrends tool and get a list of suggested keywords.

2. Click a single button (provided by the Firefox plugin) to automatically send the list of suggested keywords to GTrends SE for analysis.

3. Let GTrends SE analyse the suggested keywords and tell you which are the best keywords to target.

That’s all there is to it.

Janis has deliberately chosen a low price point of GTrends SE so that the tool is accessible to almost everybody. This low price point coupled with the sheer convenience of being able to perform keyword research by clicking a single button and the hours of tedious, repetitive work that it will save you really do make this a must-have tool.

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Filed under: Keyword Research

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