Feb 11
23
How and why to build an email list
Even if you’re new to Internet marketing, you’ve heard the same old saying a thousand times. Lists make money. List marketing is probably the most powerful way to create a profitable home based business. You can’t afford to ignore this powerful approach.
Why it works
In most cases, people need to see a marketing message more than once before they’re persuaded to make a purchase. Repeated encounters are a key to generating sales. You have the chance to share your messages repeatedly with those who are a part of your list.
Plus, most people are more likely to make purchases from people they feel they know and can trust. You can use emails to your list to forge a personal connection. Relationship building creates an opportunity to encourage sales.
How to do it
List building is an easy home based business strategy and it all starts with a squeeze page. A squeeze page exists to do one thing and one thing only. It should encourage readers to become subscribers to your list. Nothing else really matters.
In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. This is a proven strategy that you can use to spur the success of your business.
A great inducement isn’t enough to get the best results, however. Building a squeeze page the right way is just as important. There are proven ways to build an optimal squeeze page. You should be using those moneymaking approaches. That will involve closely following three important guidelines.
Squeeze page basics
First, keep your squeeze page free of any links leading to other sites of pages. You don’t want to provide your prospective customers with an “escape route” or distractions that may reduce conversions.
Additionally, your squeeze page should have a concise, strong message. You want people to take advantage of your inducement and to become a subscriber, not to complicate the situation. Don’t forget that your squeeze page only has one purpose – to build a list. Every word on the page should serve that function.
Third, you will want to approach the sign up process as if it were as important as a big sale – close that deal! As such, your squeeze page’s sign up form should feature a powerful call to action. Make it crystal clear that there’s a real value in becoming a part of your list.
Summary
A good inducement and a squeeze page built with these three recommendations will get the job done. You’ll have the chance to build good relationships with your potential customers. You’ll also be able to put your message in front of subscribers repeatedly.
Online list building is a powerful way to improve your Internet marketing performance. The fact that so many successful marketers embrace list building isn’t an accident. It’s true – the money is in the list!
