Feb 11
11
Email List Building Strategies
If you’re going to be successful in internet marketing, you need to build a list. This is the most important factor in your long-term success. After it’s built, it’s yours to use any time you want. It’s like a renewable resource that allows you to make money on demand.
So, how do you build a list?
There are 3 factors in list building you need to consider:
- Your Landing Page
- Your Bribe
- The Opt-in Success Page
The Squeeze Page – Your opt-in page is the page you send visitors to to build your list. This is where they will enter their email address. So, obviously it has to be well designed. And it needs to be simple to see how to opt in. And have a clear call to action.
The biggest mistake you can make is not having a clear call to action. Your call to action tells the visitor what to do. You opt-in rates will take a dramatic nose dive without it. It’s strange, but if you don’t tell people what to do, they won’t do it.
You can take your opt-in page to the next level if you add a compelling video to the page. This will grab your visitors attention and keep it. It also allows you to tell them what to do several times. And after the video, you can make it just say “fill in the form now”.
It’s OK, if you’ve never made a video before. You can hire freelancers to do this for you for a few hundred dollars. Or you can get email list tools that have everything pre-built for you.
The Bribe – The second component is the reason they are opting into your list. People won’t give you their email for nothing. Most people are very protective of their email address. This means your bribe needs to be very attractive.
The only way to make this work is to provide real value. Then it becomes something people want to get from you. And will be able to actually benefit from it. For example:
- A report
- Software
- A video
- A multi-part email series
It all boils down to content. And make it both helpful and informative. It goes without saying it must be free. If you make it good enough, they will give you their email in exchange.
If you’re worried about creating this content, don’t be. It’s super easy to hire someone to create it for you. You just pick the topic and they create the training. For example, you could have them write a 5-part email course. Each email will cost between $20 and $25. So, you’ll get the whole series written for under $150.
Or again, you can find complete list building packages for sale online that include an email series. Two things to keep in mind when writing (or buying) and email training series. The first thing is that it delivers value to your subscribers. It also has to generate revenue for you! The easiest way to do this is to market affiliate products in the emails. Affiliate products are easy because you don’t have to do anything at all. And make money right away from your list.
The Thank You Page – The “thank you” page is the final piece of the puzzle. After subscribing to your list, your visitor is redirected to this page. It’s nice to give them some great content right away. This helps them feel they’ve made the right decision giving you their email. It also helps to build the relationship. So when they get your email, they’re happy to hear from you.
You can use a “done for you” email marketing system. You can also put the whole thing together on your own. You can either write the content pages on your own. Or have someone ghost write for you.
Final thoughts
It makes no difference whether you build your opt-in, bribe and thank you page. Or hire someone else to do it for you. Or go with a complete package. It’s just important that you start today building your opt-in list. Because as soon as you’ve got your own list . . . You’re free to make money at the push of a button.
