Feb 11
17
7 reasons why you MUST have your own info product
Think about this: What’s the most common reason people get online each and every day? The answer is simple – they’re looking for information. This is so ubiquitous a quest that Google handles 400 million queries a day! OK, so what’s it to you? It means that you have a massive opportunity to give people exactly what they’re looking for – information. And to earn some cash for doing it!
Info marketing explained
First of all, an info business is the least complex business possible. You create a product that provides information. And other people buy this product to get the info. Pretty simple, wouldn’t you say?
But how does it all work?
We’ve established that it’s a simple concept. But to make it a successful business there has to be value in the info you’re selling. So you’ll need to find out what info is valuable. How do figure that out?
One very simple method is to do a little research. Head over to ask.com or Yahoo! answers and you’ll get a good idea of the kinds of things people need help with. Your goal is to find a common problem. That people are having trouble solving. And provide the answer – in the form of an info product.
Power tip
If you’re concerned about information product development Put it this way: An ebook is nothing more than a collection of articles. Writing a whole ebook can be overwhelming. Focus on one article at a time. And when you have a collection, expand and embellish them and put them together into an ebook.
Why info products? Well, that bring me to the tile of this article How about 7 reasons why:
1. Ease
Once it’s built it runs pretty much on it’s own. Custom support is all but non-existent. So you can just set it up and let it run. It’s like having an automated cash machine.
You have no physical inventory. There’s nothing to ship. It’s all delivered online.
2. Repurposing
When you have a created a few information products. You can put together bigger more expensive information products. It’s a simple matter to merge a few ebooks into one. Then you can sell it for a lot more. Your customers will gladly pay more for a single bigger ebook. Instead of several small ebooks.
3. Resale rights
Since it’s your product, you can offer other people the resale rights. Resell rights are very hot right now, because it’s much easier to get the resell right than to make your own product. And what’s more you get to charge two to three time as much for these rights.
4. Leverage
Leverage means doing something once and reaping multiple rewards. Use part of it to make an autoresponder series. And build an email list that you can sell other products to.
5. More leverage
Don’t stop there . . . break it into several smaller reports. Then use these to generate leads for the main product. You can make these low cost or even free. And you’re creating targeted leads for your main product all along. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Which brings us to…
6. An army of affiliates
This is one of the biggest reasons of all. If you’ve got products you own. Other people can become your affiliates. Imagine having 100′s or 1000′s of other people promoting your products. You can’t do this unless you have your own product.
7. Joint Ventures
Last, but definitely not least… Joint ventures are the biggest short cut to success known to man. And this is probably the number one reason to create your own product. Because if you don’t have you own product, you’ve got nothing to JV.
In closing
If you’re not convinced to start selling information products, then you haven’t been paying attention. You’ll become the ruler of your own fate. Because it’s your business and you control it. So, decide to just start:
- Go to answers.yahoo.com
- See what people are asking about
- Start providing information
Information product development really is that simple. Before you know it, you’ll have your own info product.
