I enjoyed some much needed rest, relaxation and time away from my business over the past few weeks and once again I found myself inspired and full of insights. That alone is a great argument for taking frequent breaks or vacations. Something many solo-professionals and entrepreneurs DON’T make the time for. I can relate … [...]

A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It is meant to be a structured way of dealing with marketing issues, not a random collection of incomprehensible bits and pieces. It should be a key component of a business plan and is essential to [...]

I’m sure you remember sitting in your marketing class in college when your instructor blurted something about the Four P’s of Marketing. If you weren’t paying attention or perhaps missed class that day, here is a quick review. It’s really a simple concept that is still employed by many of the fortune 500 companies today. [...]

Wouldn’t it be great to have a year where your marketing efforts were streamlined and got the results you were after? None of us want to struggle with marketing, and yet this is the one topic that continues to be highest in the minds of small business professionals. Let’s really consider some of the reasons [...]

Two American copywriters recently asked me for my opinions on the potential market of ethnic or multicultural copywriting. Now, you may have noticed… Twitter For Cross-Cultural Marketing Research I have beefed up my Twitter micro-blogging recently. And following everyone who Tweets about everything related to international and cross-cultural business. There are a few very useful [...]